How to Increase Loyalty and Get People Talking About Your Brand
We at Kompas Strategy are very excited about an article published in the Journal of Marketing titled “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two...
View ArticleHow To Make Your Packaging Contribute to Your ROI
When you look at this image, what do you see, a duck or a rabbit? If you look at the image for a while, you will see both the duck...
View ArticleMarketing Efficiency
Unless you are Capital One’s “Anti Cash-Back Baby,” you probably want to make your research dollar go farther. This is the message that we are hearing from several of our...
View ArticleWhat Every Marketer, Product Developer and Designer Needs to Know About Emotion
Recently there has been a great deal of focus on the role of design in evoking emotion and creating a strong connection to the consumer. But what is emotional design?...
View ArticleUsing Innovation Tools and Design Thinking to Create Better Strategy Roadmaps
The Strategic Roadmapping is a graphical process of aligning an organization’s technological capabilities to assure it meets future goals. We believe the Roadmapping process is very useful and...
View ArticleChipotle Short Film Reaches Millions
Two weeks ago Chipotle Mexican Grill utilized viral marketing to create an instant hit in social media. The short three-minute animated film, “The Scarecrow,” has over six million views according...
View Article50 Shades of Grey: How far is too far?
It’s Thanksgiving and a young man is going to his girlfriend’s house to meet the parents. He wants to impress the folks. He’s heard from friends that taking flowers and...
View ArticleAdvertising Through Social Media: Facebook vs. Twitter
In an age where we aggressively hit the zero button on our phones in hopes to bypass the automated services of a company we are having issues with and attempting...
View ArticleHow #Hashtags Can Benefit You
It’s year 2043. Men and women attempt to explain to their grandchildren that the hashtag once was called the pound sign. “Mom! Grandpa is telling the pound sign story again,”...
View ArticleStarbucks buys Teavana, but who else will?
Up until now, Starbucks speciality has been in coffee, but CEO Howard Schultz is hoping to change that. Schultz has acquired Teavana, a speciality tea and accessory retailer, for an...
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