Consumer and Cultural Insights
Programs that provide in-depth insight into the hearts and minds of consumers and their culture. Ethnography, Qualitative Research, Im¬age Elicitation, Cultural Insight and Trends, Semiotics and Future...
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Design Strategy: Your Brain on Product Design
(This was originally published in the Winter 2013 Issue of Innovation, The Journal of the Industrial Designers Society of America) This is a great era for industrial design. The role of design is...
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Your Marketing Insight 2013: Key Guidelines to Integrate Traditional and...
In 2013, marketers will be focused on the integration of traditional and digital marketing. It has been established that digital communications of all forms are important and here to stay. So now...
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Your Marketing Insight 2013: Key Guidelines to Integrate Traditional and...
Yesterday we posted the first blog in a series on integrated marketing through digital and traditional channels. Today we will continue the theme and discuss how to develop a strategy and message for...
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Your Marketing Insight 2013: Key Guidelines to Integrate Traditional and...
This is the third and final post in this series intended to help clients who are putting together marketing strategy involving the integration of multiple forms of media. We first focused on the...
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Your Marketing Insight 2013: 3 Things Marketers Should Do in 2013
1. Focus on “Customer Engagement,” not on “Likes”: According to Mashable (5 Marketing Predictions for 2013), “Napkin Labs analyzed 50 brands with between 200,000 and 1 Million likes each and found...
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How to Increase Loyalty and Get People Talking About Your Brand
We at Kompas Strategy are very excited about an article published in the Journal of Marketing titled “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two...
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How To Make Your Packaging Contribute to Your ROI
When you look at this image, what do you see, a duck or a rabbit? If you look at the image for a while, you will see both the duck and the rabbit, but chances are you saw the duck first. In fact there...
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Marketing Efficiency
Unless you are Capital One’s “Anti Cash-Back Baby,” you probably want to make your research dollar go farther. This is the message that we are hearing from several of our new clients who had been...
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What Every Marketer, Product Developer and Designer Needs to Know About Emotion
Recently there has been a great deal of focus on the role of design in evoking emotion and creating a strong connection to the consumer. But what is emotional design? The visual form of a product...
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Using Innovation Tools and Design Thinking to Create Better Strategy Roadmaps
The Strategic Roadmapping is a graphical process of aligning an organization’s technological capabilities to assure it meets future goals. We believe the Roadmapping process is very useful and...
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Chipotle Short Film Reaches Millions
Photo courtesy of nerdist.com Two weeks ago Chipotle Mexican Grill utilized viral marketing to create an instant hit in social media. The short three-minute animated film, “The Scarecrow,” has over six...
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50 Shades of Grey: How far is too far?
It’s Thanksgiving and a young man is going to his girlfriend’s house to meet the parents. He wants to impress the folks. He’s heard from friends that taking flowers and wine to the mother is always a...
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Advertising Through Social Media: Facebook vs. Twitter
In an age where we aggressively hit the zero button on our phones in hopes to bypass the automated services of a company we are having issues with and attempting to connect with a real person, one...
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How #Hashtags Can Benefit You
Courtesy of smartrecruiters.com It’s year 2043. Men and women attempt to explain to their grandchildren that the hashtag once was called the pound sign. “Mom! Grandpa is telling the pound sign story...
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Starbucks buys Teavana, but who else will?
Photo Courtesy of USATODAY Up until now, Starbucks speciality has been in coffee, but CEO Howard Schultz is hoping to change that. Schultz has acquired Teavana, a speciality tea and accessory...
View ArticleHow to Increase Loyalty and Get People Talking About Your Brand
We at Kompas Strategy are very excited about an article published in the Journal of Marketing titled “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two...
View ArticleHow To Make Your Packaging Contribute to Your ROI
When you look at this image, what do you see, a duck or a rabbit? If you look at the image for a while, you will see both the duck...
View ArticleMarketing Efficiency
Unless you are Capital One’s “Anti Cash-Back Baby,” you probably want to make your research dollar go farther. This is the message that we are hearing from several of our...
View ArticleWhat Every Marketer, Product Developer and Designer Needs to Know About Emotion
Recently there has been a great deal of focus on the role of design in evoking emotion and creating a strong connection to the consumer. But what is emotional design?...
View Article